FutureFest is an EDM and house music festival concept presented by Rivian, designed to celebrate sustainability, innovation, and the electrifying energy of electronic music. I designed the festival's branding to reflect Rivian's commitment to innovation and the outdoor spirit, blending nature-inspired colors and imagery and with sleek, modern elements. Through  research into both Rivian’s visual language and the culture of electronic music festivals, I crafted a cohesive branding system that feels both grounded and forward-thinking.

Deliverables included festival merchandise, digital and print promotional materials, on-site signage, and an interactive mobile app, all reinforcing Rivian’s commitment to innovation and environmental consciousness.