This is a case study that explored how typography and aesthetics can impact causes like sustainability. It involved research about harmful fishing and consumption practices, and the overall goal was to unite the Seattle community
and inspire collective action toward preserving marine ecosystems for generations.

The resulting campaign draws inspiration from Seattle’s unique cultural and environmental identity to promote sustainable seafood practices. The campaign demonstrates how typographic design can enhance public awareness and encourage community engagement. Through its focus on Seattle’s aesthetic and the city’s unique connection to its fishing heritage, this project combines visual appeal with educational content, making sustainability accessible for both residents and visitors.